For Small Business Owners Who Run Professional Service Businesses: Financial Service Advisors, Financial Planners, CPAs, Accountants, Bookkeepers, Insurance Brokers, Graphic Designers, Copywriters, Web Designers, Contractors, Freelancers, Mortgage Brokers, Consultants, Speakers, Lawyers, Chiropractors, Therapists, Massage Therapists, and businesses who have a service that helps others.

What if you could stop marketing to people who only shopped on price? What if you started marketing to people who easily could afford your services, knew they wanted them and sent you referrals without you asking?

Stop Working With Jerks!

Client from Hell or Heaven. Why Not Attract Your Ideal Client?

Most professional service professionals create our business around our passion. I know I did. BUT here's the thing. We cannot market to ourselves and make money. We need to identify and then market directly to our ideal - best - client. Because if you don't know who to market to; or you're marketing to the wrong person like I did, you get clients from hell, if you get clients at all.

Here's the deal. Knowing who your ideal clients are, and knowing everything humanly possible about them, is a fundamental key to growing your business more quickly. If you've been in a rush to get marketing or don't fully get your ideal clients, then you are not making all the sales you could be making. Additionally, you are more likely to have crapy, needy clients; which I call clients from hell. Of that I am sure.

Presented by: Maria Marsala
Business Strategist, Speaker and former Wall Street Trader

Locations: Your home or office via TeleProgram or The Columbia Tower Club, Seattle

TeleSeminar Information:

• Date: Tuesday, June 12, 2007 -- $197
• Date: Tuesday,September 18, 2007 -- $197
• Date: Wednesday, December 12, 2007 -- $197

Learn how to find the clients who will pay you big bucks (on time), love your work (a lot), and sing your praises to their friends (referrals)! Create an Ideal Client Profile for your business, today!.

If you are like the owners of many small service businesses then you are probably involved in the busy-ness of your business. You're busier than you want to be and the profits may not be keeping pace with your activity. You may feel you're reinventing the wheel with each client that comes along. And, unfortunately, you may be working for clients who don't give clear direction, have unrealistic expectations and demands, and are-well, pains-in-the-butt!

The good news is there is a better way! The Ideal Client Profile (ICP) is the one marketing fundamental tool that you need for both your business plan and marketing plan. With your ICP in hand, you'll find yourself with more time while you spend less money on marketing and still grow your bottom line!

ICP is one of the "secrets" that small businesses can learn from the corporate world for small business success. The first lesson to learn from corporations is that survival depends on careful aim. Imagine being the CEO of a large corporation. You realize that your marketing department is spending a lot of time and money (think expensive lunches or dinners) without increasing sales. How long would you tolerate it if they marketed to people who couldn't or wouldn't purchase the company's product or service? Now, picture yourself as the CEO of your own small service business. Are you networking and marketing to "everyone"? Or only to your ICP?

Instantly learn how to attract more business!

When you know who your ideal client is, you'll spend your time and energy marketing directly to individuals who have a higher possibility of becoming your clients!

Choosing an ideal client is also known as choosing your best fit client, and it's part of "target marketing". In fact, I like to use the metaphor of a target's bulls-eye when discussing ideal clients. Consider your ideal client the center of a bulls-eye with other possible clients in each outer ring. You start marketing to reach your ideal client and if you do an excellent job, you'll automatically start reaching other possible clients - those in the outer rings of the bulls-eye.

What You'll Learn:

When it comes to ideal clients, you can read about them, but what you really have to do is create an Ideal Client Profile. Your cost for the TeleProgram includes an Workbook that is a major tool to help you overcome the "working too hard for the dollars I'm making" syndrome.

We provide you with everything you need so that you'll start marketing to your perfect clients. You'll look at things like:

• Discover the 3 Reasons Why Being Specific Will Immediately Grow Your Business.
• Uncover the truth about why being a generalist can kill your business.
• Save time, energy, and money that's being wasted on customers that won't buy.
• Create your ICP- great for an individual, a company, or an association.
• How using your past can propel you into figuring out your future.
• 10 Common Mistakes (to avoid) when choosing your niche.
• Identify everything possible about your ICP - I'll give the 30+ questions you want to look at before you decide who your ICP is. (Demographics, Professional Interests, Personal Characteristics)
• Turn your profile into a maximum of 3 easy to remember sentences. (Oh-so-handy when someone asks you, "So, who is a good prospect for you"?)

You Receive All the Proven-To-Work Templates You'll Need

You'll create your ideal client profile through a process my clients call enlightening and mind-opening.

1. It starts by identifying your "Client From Hell"
2. Then you determine what your perfect client would look like by looking at predetermined questions we've put together.
3. You'll end up by creating your Ideal Client Profile - a statement to use any time you market, network, or advertise.
4. We'll provide you with all the templates you need to get it done!

Sign up TODAY and receive personalized attention

I keep the size of my TelePrograms small. Why? Because clients and students told me that one thing they didn't like in other seminars was being one of hundreds or thousands in attendance. What they really wanted was individualized attention.

Here, you get the individualized attention you want and deserve. Also, this is not a class where I go over -- blow by blow -- everything that is in the Workbook. Oh, no! I do go over each section of the Workbook and answer ALL YOUR Questions so that by the time our work together is done, you will have exactly what you need to attract your perfect clients. You'll understand everything you can about your perfect clients and how to use the profile to grow YOUR business. And that's ALL POSSIBLE ONLY WHEN classes are small.

Remember: You do not have to wait to attend the 90-minute call in order to create your ideal client profile. Once you register, you'll be able to download the Workbook, resources, and the MP3 audio. Plus, after you attend a class, you'll receive a lifetime of Workbook updates AND -- remember -- you'll be able to retake the TeleSeminar again for free.

About The Trainer

I've been working with small business owners for over 9 years and have 30 years business expertise, including Wall Street, where I started as an office clerk and three years later was a Jr. Trader. I'm a kick-butt, extremely honest, bottom-line, nothing-held-back, tell-it-like-it really-is kinda gal. During the class, I'll be my usual opinionated self and about as subtle as a steam roller. But you will understand, just like my clients do, that you can always count on me to keep your confidences and your best interest at heart -- I'm here to help you succeed!

What you'll receive:

• Attend our 90-minute TeleSeminar.
• A comprehensive Workbook jam-packed with the best information and exercises around. Do the exercises before the class and take your ICP to the next level during the class.
• Two MP3 audios on this topic.
• The six bonus's we've described below

Join us and learn how you can maximize your profits and time by creating an ideal client profile and niche. We'll provide you with the templates, audio and class, too.

FREE BONUS GIFTS!

Bonus Gift #1

You may take the TeleSeminar a second time and pay no additional tuition at all!

Bonus Gift #2

You'll be placed on a special email list where you'll receive updates to the Workbook whenever they're available. (An endless value!)

Bonus Gift #3

You'll receive the page where you can download the Workbook and audios, of course, AND we'll deliver a CD to your doorstep, too. *Note: If you live outside the USA, we will provide all the files for you to download. However, we do not ship CDs outside the USA.

Bonus Gift #4

You'll receive current news or resources on the subject, and information on pricing issues at no additional cost. (Priceless if it were available for sale, which it ain't!)!)

So register today, read the notes and bring your questions to the class --or email me the questions before the session!

Only 9 Seats Are Left

As I said above, I allow only 10 future profit-savvy business owners to be in on one of the most worthwhile TelePrograms you will ever attend! So register today and gain access to the resources that will help you to build your business!

Wishing you the best of success today and always,

P.S. By the time you get through with our " Ideal Client Profile Strategies," you'll want to kick yourself for not taking it sooner. But don't worry about it. You'll be miles ahead of all the other people who waited too long to sign up. So go ahead and register today.

P.S.S. You might be able to invest in your business education and get a tax write-off. (Obviously, you'll want to call your CPA or accountant for specific tax advice... but I wanted to give you the idea. So call them now.)

Details

• Date: Tuesday, June 12, 2007
• Date: Tuesday,September 18, 2007
• Date: Wednesday, December 12, 2007
• Date: Wednesday, February 2007 Date TBD
• Time:
  10-11:30 PST
  11-12:30 pm MTN
  12-1:30 pm CST
  1-2:30 pm EST
• Place: Your Home or Office, this is a TeleSeminar
• Investment: $197

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