For business owners like you if who wonder What Should I Charge -- and you SET your own hourly or project rates. Excellent program for Accountants, Bookkeepers, Chiropractors, Consultants, Contractors, Copywriters, CPAs, Events Planners, Freelancers, Graphic Designers, Lawyers, Massage Therapists, Music Teachers, Speakers, Therapists, Web Designers.
What To Charge!?! Pricing Strategies, Tactics and Techniques that Help Service Professionals Set & Raise Your Rates With Resolve, Fierce Determination and An
Unshakable Confidence
It's time to give yourself a 30-40-50 percent (or more!) raise!
And Never Undersell Your Services Ever Again!
Presented by: Maria Marsala
Business Strategist, Speaker, Author and former Wall Street Trader
Dear Business Owner:
Your income rides on the value YOU place on what you do and then what your ideal clients place on what you do. It's about how you price your services, package them, and valuing your time. I bet that you know others in your industry that are busier than they've ever been, making a load of money. And you know that virtually every company feels the pressure to low-ball or discount their rates (and many do!) So, if you know all these things, why do you drag your heels when it comes to setting better rates for new clients or asking for yearly raises?
Being a New Yorker, I know nothing other than being brutally honest -- no matter what. So here it is. A majority of business owners, freelancers and professionals -- new and experienced -- price themselves based on picking an hourly rate out of a hat, or based on their insecurities, or based on being the lowest price around instead of pricing themselves based on the value they provide their target market. They make critical pricing mistakes, like pricing themselves cheap or too low, and doing that actually stops them from hired.
Why do they do this? There are many books written about the psychogy of money problems and you can assess your psychosis as much as you want but it won't do you much good. What you need to do is seperate yourself emotionally from the price you charge to acturately set our rates and create packages that your prospects' will want. And you need the confidence (and skills) to charge what you deserve, which, believe it or not is the easy part, because we'll provide you with the skills proven to that raise your confidence.
So many business owners are underpaid because they take on any client that breaths-- even if they know in advance that the client will be a "client from hell." Why? because they need the money... because they're underpaid and working harder, not smarter.
How do I know that's true? Well, I used to be an under-earner. I will never forget the day I made a major shift from working harder to working smarter. I was working with a client who wanted to double her income and work one day a month. After 9 months she was working one day and her income had gone from 8 million per year to 14 million. How much did I make helping her facilitate these great results? Maybe you're thinking that a couple of hundreds of thousands would have been mhy fee. Well, I made less than eight thousand dollars. That's 8 thousand dollars for helping another business owner increase their income 6 million dollars! Don't get me wrong now... I was very, very happy at her results. However, I was angry at myself because I made such a small amount of money on this transaction.
I knew that something had to change.
So through a lot of trial and error, within the next year, I increased my pricing strategies close to 50%. Amazingly, what happened was that I started landing better clients who paid me the most amount of money in the least amount of time and I didn't have to keep explaining to them what I did or what the value to them was. It was then that I took what I learned and created a Pricing Toolkit and virtual coaching program to help others who set their own rates to set better rates and raise their rates without loosing clients.
How Would You Like To Be This Business Owner?
Now, you can be like thousands of business owners who have used the What To Charge Toolkit Kit and within hours have raised their rates 30-50-60 and even 100 percen! And they:
- learned how to increase their rates, with ease and without loosing clients
- are talking to clients about money and not getting stressed out (and no longer discount their rates)
- finally are saying no to freebie seekers and others who want to pick their brain
- created a product and determined other services to introduce into their marketing funnel that brings in more money.
Nothing can work faster to increase your income and take your business to the next $ level, than for you to value your time and talents and price your services based
on the value you provide.
The 6-part toolkit includes a workbook, audios, assessments, live virtual seminars and feedback between the seminars. The workbook is full of step-by-step "how to" information, exercises, samples and templates. The audios are really MP3s of previous coaching sessions -- live informative and instructional sessions where I provide the students with practical advice. An additional audio is a radio interview where I'm grilled about all my pricing secrets and advice. And you'll receive a variety of bonus's including an hourly rate calculator, articles, more resources, the assessment "Is Your Business Leaking Profits" and everything else that's listed on this page.
"After reading the workbook, I raised some of my rates! That was even before I attended the group virtual seminars. Thank you."
S.M., Business Owner
May 2005 Alumni
"An new opportunity arose for my company and I wanted to make sure that I priced it right. What I discovered from your pricing eWorkbook was that my services are underpriced and I spend too much valuable time on the phone with tire kickers. The exercises also showed me that it's really costing me more money to do everything myself! The project I originally wanted to price, will be $12,000 higher than I would have asked for. Thanks for the wake up call!
Val Whiting, Owner, GameShape LLC, Wilmington, DE, www.gameshapetraining.com
"...I attended your "Earn The Income You Deserve" class and I doubled my fees for speaking and people are paying more for my products, too." -- Deborah Read www.ergofitconsulting.com
What will you get?
Below is what you'll receive in the Pricing Toolkit. And it comes with a guarantee.
Module #1
First, you need to know where you are right now. Let's see how much you're really getting per hour. My handy Hourly Rate Calculator will take the mystery out of what your bottom line really is. Just plug in the numbers I ask you for in the MS Excel Spreadsheet. And wa-la, your answer will appear. Don't like the answer you receive? It's time to raise your rates!
Module #2
Next, let's take a better look at all that goes into pricing your services hourly. Our comprehensive workbook will provide you with all you need to do just that -- with fill-in-the-blanks templates, samples, information, exercises and resources to help you determine your hourly rate -- once and for all.
- How perfection could be stopping you from earning what you deserve.
- How to set your fees (once and for all) and package them for your ideal clients.
- How to talk comfortably about your rates without ever thinking about lowering them ever again!
- 16 common ways that we undersell ourselves.
- 5 ways to learn what other business owners are charging.
- Resources that will help you set your time off, make the money you want, and live the life you desire.
- Learn why you want to price by value and not by the hour.
- How to create a plan to charge more right away.
And this too!
- How to create a cancellation policy that gets you the results you want.
- How to easily and fearlessly price large jobs and packaged services
- How to create a plan to raise your rates with confidence and not lose clients.
- How to maximize your profits by leveraging the way you work.
- How a marketing funnel with different packages will help you sell your services.
- How to create a marketing funnel and help grow your business with packages of services or products.
- How to price rush jobs, travel time or contract changes when working with clients.
- Why being cheap turns good clients away and being expensive brings value to what you do or sell.
- How to create price quotes and proposals with confidence.
- Read 23 ways to say no to freebie seekers, or anyone who wants to pick your brain and not pay you, and choose a few ways for you to learn how to say no. They work!
- Learn when is it appropriate to give away your services for free.
- Discover 20 ways to be paid for speaking (or what you do) when the organization never has paid in the past.
If you don't price your products or services right, you will either kill the sale or be leaving money on the table! Maria Marsala's "Earn The Profit You Deserve" Workbook is a must-read for any service business owner!
This is "the how-to-pricing manual!" It is jam-packed full of practical pricing checklists, gross margin calculation worksheets, research tips and resources. Whether you are a new entrepreneur...or an experienced business owner, this is one of the best guides you can buy on pricing!
Jim Horan, Former CFO, Berkeley, CA
President, The One Page Business Plan Company
After the class I was able to negotiate a very flexible work schedule with a fee $10,000 higher than I have ever made in a past year. Thanks for all the great information & inspiration! -- A.W., Executive, May 2005 Alumni
I haven't even attended the Virtual Workshop yet, and I've already learned so much about pricing my products and services. Maria's Workbook "Earn The Profit You Deserve" has tips and tools I'm putting to work right away. This Workbook alone was worth the price of the class!
Michelle Valentin, The eBay Sales Coach
www.eBaySalesCoach.com
Module #3
Our "Rate the Financial Health of Your Business: Are You Leaking Profits" assessment is sure to blow your mind! Learn the 16 ways you're leaving money on the table so you can do something about it.
Module #4
Every successful business has at least one marketing funnel and you're been "in" many, without realizing. it. We'll provide you with the information, exercises, samples and template to help you create yours -- and earn extra money, to boot!
Module #5
Email coaching, on the issues around setting rates or your marketing funnel. Join the private area of our site post your questions and receive answers from Maria and other students. Choose a question on pricing, clarification or feedback on what you're working on. Or post our 1-sheet pricing chart or marketing funnel and receive feedback for that, too!
Module #6
Three 50-minute live Virtual Workshops that are so personalized that Maria guarantees that all your questions will be answered! Can't make a seminar? No problem. You'll receive an audio of the seminar 24 hours after the sessions is over.
Raising prices is such a hang up for people. I own ebook and it will convince you to raise your prices "if you're not already convinced."
Willie Crawford, Portal Director, Navarre, Florida, http://NavarrePortal.com
Speaker Information
Elevating Your Business is a business strategies company that focuses on helping its clients earn more, work smarter, and enjoy a high quality life. We specialize in addressing the business challenges of growing 6 and 7-figure companies, with a primary focus on the financial services and technology industries.
Maria Marsala, the founder of Elevating Your Business, is a former Fortune 300 executive, small business strategist, author, and speaker. Maria entered the business world at 14 as an Avon representative. She started her "second" career on Wall Street at the tender age of 17 and made her mark at several well-respected firms: Merrill Lynch, Dean Witter Reynolds, and Bear Stearns. Wall Street recognized and rewarded Maria's fierce determination and keen business insights; she became a bond trader at a time when women executives were a rare commodity. While at Bear Stearns, she turned her knack for problem solving, organizing, and systems development into a newly developed Internal Consultant position, increasing productivity and reducing expenses in a variety of departments.
Take The Guesswork Out Of Setting Your Fees. Join me and "Stop Leaving Money on the Table"
If you have any doubt at all about your pricing, you just have to sign up for this course today. But don't believe me -- believe the results of the many business owners who are now Getting Paid What They Deserve and have provided their stories on this page of my website.
Within minutes of registering, you will be able to download the most current edition of the eWorkbook "Earn The Profits You Deserve.", assessment, Pricing Calculator, and bonuses, too.
YOU'LL RECEIVE ALL THESE ITEMS IN A BONUS CD, TOO!
You'll find that our bonus gifts will help you keep the momentum going.
Bonus Gift #1 (A $200 value)
You receive five digital audios of previous classes to listen to any time you want. Because the students in each class are different, so are their questions and lessons learned.
Bonus Gift #2 (A $300 value)
You may take the Virtual Workshop a second time and pay no additional tuition at all!
Bonus Gift #3 (An endless value - priceless!)
You'll be placed on a special email list where you'll receive updates to the Workbook and discounts on new pricing products whenever they're available.
Bonus Gift #4 (Priceless if it were available for sale!)
You'll receive current news, new articles and resources on the subject of pricing throughout the year, at no additional cost.
Bonus Gift #5 (A $79 value)
You'll receive a Price That Project Calculator. Place the numbers in the form, and wa-la, your answer will appear. Don't like the answer you receive? Heck, you're in charge of your income!
Bonus Gift #6 (A $79 value)
You'll receive our new "Business Checkup Assessment" It actually contains 3 assessments -- rate your best practices, rate your ideal client and are you leaking profits. You'll test your business in the key areas that affect income, expenses, and production.
Bonus Gift #7 (A $79 value)
Gain access to our membership site where you can ask questions on pricing!
Bonus Gift #8 (A $29 value)
Last but not least, you'll receive our new "Are You Working Smarter Assessment." I've created a simple worksheet to help you start to determine which "jobs" you don't enjoy or even that you do enjoy but you could be doing something even better. Take it now!
Register today and gain immediate access to everything mentioned above, including the bonus's that will help you to build your business!
You might be able to invest in your business education and get a tax write-off. (Obviously, you'll want to call your CPA or accountant for specific tax advice... but I wanted to give you the idea. So call them now.)
Wishing you success,
P.S. I almost forgot. I had mentioned my 100% Money-Back Satisfaction Guarantee.
If you can't tell a friend that my 6-step program for service providers was worth every penny, please let me know. Just return the CD, and I will personally process your refund myself.
But I really don't think you'll ask. And why?
Because these resources, exercises, step-by-step templates and processes have worked for me,year after year. And because so many clients and students who have put my method into action earn more themselves. I KNOW IT WILL WORK FOR YOU.
So, DO THE WORK and I guarantee you'll quickly earn much more than the price of my 6-step program for independent service providers and business owners.
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